Yes, AI creates websites — but where’s the human touch?

Most AI-created websites look alike — devoid of evoking any human emotions.

My approach is different; I work closely with you to create a design that not only represents your brand, but also stands out and is memorable.

stick figure wearing sunglasses sitting at table working on laptop other figure with a smoothie

Showcase

Kuske Eyewear, with e-commerce and integrated newsletter management.

Kuske Eyewear website desktop
Kuske Eyewear by Skylark Design
Kuske Eyewear website desktop
Kuske Eyewear by Skylark Design
stick figure holding a bunch of question mark shaped balloons

Frequently asked questions

Pricing

How much does a website cost?

I charge a monthly fee, based on the scope of your website. For a basic website it may be as little as NZD 195 (plus GST) per month. For websites with features like e-commerce or online bookings the monthly fee will be higher.

Additional third-party charges may apply for specific functionalities such as a shopping cart, booking system, newsletter subscription services, etc.

Why pay monthly instead of buying a website outright?

A monthly subscription is a win-win: predictable, lower upfront cost for you, and getting payment for my work as we go.

What’s included in my monthly subscription?

  • design and build of your website
  • Web Care (ongoing maintenance) to keep your website up to date and secure

Is there a minimum term?

Yes, generally twelve months, unless otherwise negotiated.

Design and build process

How long does it take to build a website?

The time frame depends on many factors, such as the website’s complexity, how much information is available upfront, and my availability.

The quickest e-commerce website — with over 200 products — I ever built for a client took two months from the word go to going live. However, that was an exception.

What do you need from me?

  • information (content) on the services your business provides
  • your brand guidelines and logos
  • images of products, services, the team, etc

Can you help with content?

If you are stuck for content, AI may come to the rescue. However, no AI knows your business the way you do. Therefore I recommend using AI as a starting point only.

Can you redesign my existing website?

I would like to say yes, but not before I’ve had a close look at it.

Hosting and technical support

Is hosting included?

I can arrange the hosting of your website, in which case it will be added to the monthly subscription costs.

Do I need to buy a domain name?

Every website needs a domain name (eg www.example.com). If your business is brand-new, I can help you with the search and registration of an appropriate domain name.

The domain name registration fee is charged annually.

What about emails?

I can help you with the setup of @yourdomain email accounts.

Emails are usually managed through a third party such as Google Workspace or Microsoft 365. However, there are many other email hosting providers, and I’m sure we can find the right one to meet your requirements.

Are backups included?

Yes, daily backups with at least 30 days retention are standard.

SEO and marketing

Will my website show up on Google?

Google as well as other search engines regularly crawl and index websites.

Your business will be listed on search engines, and I will do my best to increase its ranking through so-called SEO (search engine optimisation). However, I cannot guarantee any top-level rankings.

Is SEO included?

Yes, SEO (search engine optimisation) is included in the monthly subscription fee.

Can you help with Google Business Profile?

Yes, I can assist you with the setup of a Google Business Profile. This is not part of the monthly subscription fee and is charged separately.

Can you connect my social media accounts?

I can add links of your existing social media accounts to your website. However, I don’t set up or manage my clients’ social media accounts.

Ownership and cancellation

Who owns the website?

You own the website and all its content.

Who owns the domain name?

You are entitled to use your domain name as long as you pay the annual registration fee.

What happens if I cancel?

This is dependent on the circumstances and the reasons as to why you wish to cancel the subscription, and whether it’s during the minimum subscription term or not.

Obviously my obligation to work on your website will cease, and you will need to find someone else to take over the care and maintenance of your website.

Can I take my website elsewhere?

Your website is yours and you are free to take it elsewhere.

Depending on the circumstances, the minimum term subscription charges may apply.

Ongoing support

What kind of support is included?

Apart from the general maintenance and security updates, I can update your content, images, and provide technical support. This can be either built into the subscription fee, or charged on a per use basis.

How do I request updates?

By email is my preferred option. That way everything is documented and won’t get lost or forgotten.

Is there a limit to update requests?

Yes, if the content updates are part of the monthly subscription fee, the limit that we negotiated in conjuntion with the subscription fee applies.

Otherwise content updates will be charged on a per use basis.

On your mark, get set, go!

Generate new business with a new website or website refresh.